Basic SEO Terms and their Meanings

 Today we will know about some Basic SEO Terms and their meanings. SEO is search engine optimization. When you search for something in Google, it shows you its results. It only shows you the results with which your search term matches. Whatever bloggers and website owners are, they optimize their content in such a way that they come in search results. This is what is called SEO. If you are interested in digital marketing, then it is very important for you to be aware of it. There are many terms of SEO, if you do not know about them then you will not be able to understand it.


Unless you know the English alphabets A to Z, you will not be able to make any word or sentence. Similarly, it is important to know about the basic terms of SEO. As a beginner, I have told you some terms of SEO and their meaning below. Do these before you go to Advanced. In this way, you will slowly remember all the terms, when you will make practical use of them.

Alt Text: This is done in images. With the help of this, the search engine gets to know what this image is about.

Anchor Text: Used to link to another page. You can do it in the image as well.

Backlink: This is a link that is done from another site to your site.

Black Hat SEO: This technique is used to rank your site in search engines quickly. But it is not safe and it puts you at risk of getting penalty.

Bot/Spider/Crawler/GoogleBot: Search Engine sends its bots to other sites. Through which he could read the contents of your site. This is an automatic process.

Keyword: This is a phrase or sentence, which people search in the search engine. Keywords are of two types; Short Tail and Long Tail. The keyword which lasts up to 1-3 words is called Short Tail and the keywords with more than that are called Long Tail.

Meta Data: The search engine does this to make the search results appear properly.

Meta Title: This is the title of your article or website that describes your content.

Meta Description: It is used in the search result to describe the content.

No-Follow: This is an attribute which is used in anchor text. With this the search engine understands that the app is not following that link. It is used in external link.

On Page SEO: The technique you use in your site to make your website or blog post SEO friendly is called On Page SEO. In this you have to optimize texts, images, tags, URL structure, internal links, headers.

Off Page SEO: The technique used to improve the ranking position of your website in Search Engine is called Off Page SEO.

Robot.txt File: This file is an art to communicate with the search engine robots and tells them which site to index and which page to index and which page not.


Pagerank (PR): Google gives a rank to every website and page from 0 to 10 by looking at the quality of their site and SEO score. Whose more his page ranks better in Google. But more PR updates are not coming from last year.

SEO: Search Engine Optimization. This is a process to improve the search engine score of your website. Good SEO decides which page of your page will appear in the search results.

Sitemap: Sitemap contains the details of all the contents of your blog or website. By submitting it to the search engine, he is able to read all your pages well.

White Hat SEO: This is called good quality SEO technique. Due to which it takes time to rank your page, but you are completely safe from penalty.

Know your SEO in this post and some basic terms of SEO. In future, I will keep giving you more such information. If you want to know about SEO in details, then do not forget to subscribe to our YouTube channel.