What is Digital Marketing and how to start?

 In today's time digital marketing is expanding very fast. That's why every company makes the most of digital marketing to promote its service and product.

This is a modern way to spread your business and increase its brand value, so today every company makes its website under the name of its business.

When a company launches a new business or a new product. So after that, to make it successful, its marketing is most important because this is the only way that it can be reached to as many people as possible.

Earlier every big company used to use resources like TV, newspaper, magazines, radio, paper, poster and banner to run its marketing campaign and many companies used to go door to door to tell about their product. But now the way of marketing has changed over time.


 What is digital marketing?

Digital marketing is made up of two words digital means internet and marketing means market i.e. internet market.

According to Wikipedia, that service or product that we use digital technologies like internet and other mediums to sell is called digital marketing or online marketing.

There are thousands of ways to do online marketing, which are increasing with time. There is a lot of difference in online marketing as compared to offline marketing.

Because using online marketing you can promote your product to the target audience. Digital marketing is a very fast way to reach your product to the right people.

Big companies spend lakhs of rupees to promote their products online and they also get very good results. The biggest reason for this is that people spend more time on the internet because the person using the internet spends 3 hours on the internet every day. That's why the internet has become the biggest marketing place.

Why Digital Marketing is Important?

We all know how important marketing is for any company. For this, companies prepare their budget separately. Marketing offline is very expensive. Whereas online marketing proves to be profitable as well as being cheap. So let's know why digital marketing is important.

Why need of digital marketing?

1. This is a simple and fast way to promote your product

2. Online marketing is cheaper than offline marketing.

3. Digital marketing gives you better results.

4. This is the best way for your product to reach the target audience.

5. In digital marketing, you get thousands of ways to promote your service and product.

6. Digital marketing increases the branding value of your company.

7. This is a way that you can promote your product globally.

8. With digital marketing, you can market the product and sell it online.

How to start digital marketing?


This is a good way to step into digital marketing and you can work on it for free. Many people have entered the world of digital marketing with their blogging care and they have become a digital expert. It serves to both teach and teach you.

Search Engine Optimization(SEO)

If you want to get a lot of traffic or customers on your website through search engines, then it is important for you to have knowledge of SEO. Do you know that many companies spend thousands and lakhs of rupees on SEO of their website. If you become an SEO expert. So you can also get a good paying job.

Youtube channel

Youtube is the second largest search engine in today's time which means that there is a lot of traffic on youtube. This is a way where you promote your product through video.


Many companies give money to big youtuber to review their product to tell people about their product.

If you are a video creator then you can start digital marketing using youtube. This is also a free platform that you can use.

Social media

This is the easiest and most popular way to do digital marketing. Many companies use social media for their promotion. Many times you must have seen advertisements of many companies on social media like Facebook, Twitter, Instagram etc.

Google Adwords

You must have seen many advertisements on your internet, do you know that most of these advertisements are shown by google. With the help of google adwords, you can market your product now. This is a paid service for which you have to pay. After that you can reach your product to your target audience.

You can run many types of ads through Google Adwords. like

• Display advertising

• Text ads

• Image ads

• Gif ads

• Text and image ads

• Match content ads

• Video ads

• Pop-up ads

• Sponsored search etc.

Affiliate Marketing

This is a commission based marketing. Online shopping and product selling companies run such affiliate programs. Under which you can sell any product of that website. After which she gives him some money in the form of commission.

This is the smartest way of digital marketing. Which is also marketing of the website and the product is also sold. Because in affiliate marketing, commission is available only after selling the product.