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Thursday, October 15, 2020

BARC's big decision after TRP scam: ban on ratings for so many weeks

 BARC (television ratings measuring body) has come into action after the Mumbai Police exposed the TRP scam of news channels. BARC has banned the ratings of the channels for the next few weeks.

Bark took steps after the revelations of Mumbai Police

TRP will not be released for next 12 months

The decision will apply to all news channels

After the news channels' TRP scam (TRP Scam) came to light, television ratings measuring body BARC (BARC) has taken a big decision. BARC prohibits measuring TRP for the next 12 weeks (three months). That is, TRP ratings of news channels will not come for the next 12 weeks.

The BARC has taken this step following the busting of the TRP scam by the Mumbai Police. At the same time, the News Broadcasting Association (NBA) has welcomed Bark's decision. On behalf of BARC it has been said that all business channels, including Hindi, regional and English, will also come under the decision of its decision. However, under the supervision of the Technical Committee, the estimated number of weekly viewers will be continued based on the state and language.







Decision was necessary

BARC India Board Chairman Punit Goenka said that it was very important to take this decision in view of the current developments. The board believes that BARC should review its already stringent protocols and take positive steps in the direction that incidents like fake TRPs do not come forward again. At the same time, Sunil Lulla, CEO of BARC India, said that we play the role in BARC with full honesty and integrity, and report what the country sees. We are exploring more such options, so that such illegal activities can be completely banned.

TRP Scam: Republic TV not relieved by Supreme Court, know what said

What is Bark?

Broadcast Audience Research Council (BARC) is the television rating agency. It is a joint industry venture, funded by stockholders representing broadcasters (IBF), advertisers, advertising and media agencies. It is the world's largest television measurement body. BARC India started in the year 2010 and is headquartered in Mumbai. BARC India is responsible for the accurate and transparent operation of the TV audience measurement system.

What is the matter?

The Mumbai Police recently exposed the TRP scam. Police Commissioner Parambir Singh had told a press conference that scam is being done by some channels in TRP. The name of Republic TV has also come up in this case. At the same time, Republic TV has not got relief from the Supreme Court and the Supreme Court on Thursday asked Republic TV to go to Bombay High Court while hearing. A bench of Justices DY Chandrachud, Justice Indu Malhotra and Justice Indira Banerjee refused the hearing and said that the TV channel should go to the High Court.

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