Today, the
trend of online shopping is on all time high, and people are embracing this
shopping style with love, adulation and find them in conformity with their busy
time schedule. While developing any e-commerce store, the focus should be on
customer satisfaction, and no effort should be spared to win the utmost
satisfaction of the customers. A website should be created in such a way so that
it can offer ease for customers to shop. Your website should be designed to
perfection leaving out all those serious mistakes which could be very harmful
for your business. Your focus should be on minimizing those mistakes, so that
you could offer a quality platform for customers to shop.
Below
mentioned are the three main categories mistakes related to Magento websites:
SEO mistakes:
l Not changing tittle of home page, is one of the common
mistakes. It is very important that you should change the title and turn it
into something more relevant and useful.
l One popular mistake that developers usually make it to
leave the logo remained unchanged which appears on top left hand side of the
web page.
l Making the site-maps using the sample products and
categories, and uploading it on Google.
l Not using the canonical URL’s and messing up the site
with duplicacy.
l Having a layered navigation in a website, which is a
strict no-no for SEO.
Technical Mistakes:
l Changing the core files of Magento website in order to
do speedy development. This alteration in core files can have adverse effect on
a website.
l Most of the developers while testing for any module or
plugin, and during creation time, disable the caching module. This should not
be done as it would hamper you from getting proper results.
l Choosing a wrong hosting plan, is also one of the
common mistakes. The hosting plan should be selected in a manner which directly
targets your audience.
Marketing Mistakes:
l Today, the social media has become very powerful. It
is very important to promote your Magento website across all social platforms.
Many website owners forget to use this medium.
l The checkout process of your Magento Website should be
easy and comfortable so that customers won’t leave in mid-way.
l Not providing
proper and detailed information about products and services.
If you try to avoid these little and
common mistakes, then quality of your Magento e-commerce website will improve
dramatically and you can increase your ROI(Return on Investment) manifold.
----Ashish Jha
