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Monday, February 13, 2017

Relegating Love on Valentine's Day

Do we ever think that how badly we've been taken over by marketing gimmicks and sheer commercialization of even basic human emotions? Valentine's Day, that falls on February 14, is a glaring example of this tendency. It's relegated love, the sublimest of human emotions, to something very trivial and quotidian. Who was aware of Valentine's Day until a quarter of a century ago? Suddenly this weird concept popped up on the urban Indians' consciousness and a few ever-on-the-prowl greeting card companies of that era cashed in on this very idea for its marketing viability and lapped it up. Since then, every year, on February 14, love comes down to streets (literally as well as metaphorically). This commercialization of love pains all those who care for human emotions and value them as something sacrosanct.

 Love is a very sacred and inviolable emotion. It cannot be defiled or desecrated. Its ill-treatment, therefore, hurts those who've loved and are still in love. One may call me a spoilsport. I ain't. I don't want to dampen the euphoria of lovers. But I've a question: Does your love vanish the moment Valentine's Day is over? If it doesn't, then why so much importance is being accrued to it? Isn't it just one more day? The very idea of Days like Mother's Day, Father's Day, Wife's Day and all that jazz has an ulterior motive and a vested interest. Human beings tend to get swayed by the emotional overdosing of a phenomenon. This is in our DNA.

Valentine's Day is also a kind of emotional overdosing of an idea that works very well on the impressionable minds and on those whose love is still in the stage of a calf or puppy love. Sublimate love and ponder over its all-embracing quality. You won't feel like confining it to a particular day. Enjoy and even celebrate Valentine's Day without getting scared by stupid political outfits and their hooligans, but don't forget that everyday can be the Valentine's Day and you can love every soul, every moment.

This Valentine’s Day Wishes


Valentine Day Messages

  I may not always tell you
What I’m feeling deep inside
The emotions and the feelings
That I sometimes tend to hide

  But I’m really proud and pleased
To know that you are mine
And I hope that you still love me
My Darling Valentine

                                                  -----Sumit Paul

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